Take a look at our up and coming events.
September 14, 2017 16.00 - 17.00
WEBINAR: Delivering ROI through engaging email campaigns (in partnership with Revinate)
Following the success of our guide to email marketing, created in partnership with Revinate, we are hosting a free webinar on delivering ROI through engaging email campaigns.
So, why is email so important? Email marketing consistently generates conversions and is one of the cheapest ways to reach qualified customers. In fact, it can deliver big returns on little investment – figures from the Direct Marketing Association (DMA) give a current average of 3,800%.
February 23, 2018 09.00 - 11.00
Social media and influencer marketing: Tackling change and challenges in 2018
Social media and influencer marketing are subject to rapid evolution and change. The ability to constantly keep up without disrupting your content strategy can be challenging. At this Digital Breakfast, we’ll identify what to expect in 2018, the key challenges and how to tackle them.
This includes a look at upcoming social media changes, particularly on Facebook, and the decreasing organic reach of businesses, brands and media, in favour of more ‘meaningful’ interactions. We’ll also review the current state of influencer marketing: the quest for authenticity, how to fight fraud, influencer management and proving ROI. In addition, our panel will explore how this year’s social media changes will affect influencers and what it means for brands who work with them.
Influencer Marketing Event
Save the date for Melt’s September Influencer Marketing event. We will shortly be announcing the venue and date for a session that explores what Influencer Marketing is, and how it fits into the wider content marketing mix. What do brands need to be aware of when engaging with influencers, what are realistic expectations for influencer campaigns, and crucially, what’s the best strategies to delivery success.