WEBINAR: Generating ROI from your content marketing strategy
Could you explain how your content contributes to your business goals? If not, you’re almost certainly working without a documented content strategy. Every businesses’ goal is sales but it’s the instrumental goals that are essential to making your content marketing strategy a success.
Goals may include:
- Increasing website traffic
- Improving organic search ranking
- Increasing conversion rate
- Increasing brand recognition
- Winning new email or social subscriptions
Knowing your goal or Motivation is pillar one of Melt Content’s Content Marketing Framework which we take you through in this webinar. From there, we guide you through the stages of Research & Data, Strategy, Content and Outreach. We also outline how to identify your customer personas and build a clear picture of your target audience.