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Copywriting

Great writing backed up by strategic insight and robust QA

Copywriting is easy.

Your whole organisation writes every day. Emails. Strategy documents. Sales collateral. Presentations. And when you aren’t writing, you’re still working with words whenever you talk to a colleague or call a client.

On top of all that, who knows your business better than you and your staff? You’re the people who live and breathe it, day in, day out. You know why you believe in it, you know what it excels at and you know what makes it tick.

So why should you pay someone else to write about it?

Copywriting: Craft and Strategy

If we’ve convinced you that copywriting is easy, that’s because good persuasive writing works. But it’s harder than it looks. A good piece of writing needs a strong opening that hooks you in, a structure that holds your attention, and a rhythm that makes it a pleasure to read. It needs to make clear arguments in a logical order, and arrive at a memorable conclusion.

And those are just the basics of copywriting craft. When we take on a copywriting project, we take far more into account.

– Audience profile: What kind of writing do your prospects and clients respond to?
– Competitor analysis: What are your competitors saying?
– Keyword opportunities: What terms are you targeting?
– Commercial goals: What is this piece for? What does success look like?
– House style: What spelling, grammar and style rules does your company follow?
– Brand tone of voice: How does your brand express itself?
– User journey: What do you want the reader to do next?

We believe good copywriting is underpinned by a solid content strategy, and we can help wherever you are in the process. If you’re just starting out, we build qualified strategies informed by keyword research, social listening and content audits. If your strategy’s already in place, we have the writing and copy-editing skills to bring it to life.

From High-Volume Projects to One-Off Features

Not every copywriting project requires a boutique creative approach. For sites with high-volume, SEO-driven content needs, we have a robust writer management and QA process that allows us to deliver quality work at scale – and we’ve deployed it for household names such as Expedia and trainline.

We Can Help Improve Your Copywriting

Want to bring some of our skills in-house? Our writers and copy-editors can help you develop your writing capacity:

– Tone of voice guides
– Style guides
– Annotated samples
– Checklists and workflows
– Face-to-face training

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