January 31, 2019
2018: The year of ‘fake influencers’
Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]
September 19, 2016
Online reputation management tools: the best free options
There’s no one free suite that does it all, but these platforms will help you piece together what people are saying and where.
August 25, 2016
How to build an outreach contact list: tips and tools
It may not be glamorous, but identifying, storing and managing contacts is a crucial component of outreach. Here’s how to do it right.
July 7, 2016
10 things you HAVE to know about your social media audience
STOP. Don't post anything on your brand's social channels until you have a clear picture of who you're talking to. Here are the fundamentals
April 11, 2014
Is native advertising bad for bloggers?
Native advertising is nothing new, but it is getting ever more topical in the digital marketing space as brands look to new and better ways of gaining brand and content exposure and engagement. Without going into the definition, native advertising is often broken out into three key areas: In feed social ads – e.g. the […]