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Richard Kimber
Richard Kimber

June 20, 2018

Melt Copy Clinic: Why random commas don’t go before verbs

I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]

June 13, 2018

Melt Copy Clinic: Why you should use adjectives sparingly

Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Content editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]

July 3, 2017

‘Untapped potential’: How to make your email marketing work harder

A poll at our Digital Breakfast suggested travel brands still aren't getting the best out of email. Here are some of the key points from our decks and the audience Q&A

May 17, 2017

5 takeaways from our ‘brands and influencers’ panel

Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides

May 12, 2017

Simple techniques to help you cut word count

Shorter is better - here's how to cut the bloat.