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Meghan Payne
Meghan Payne

January 31, 2019

2018: The year of ‘fake influencers’

Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]

May 15, 2017

How to win organic links by revitalising old assets

You want to build new links, but you don't have the resources to create new assets. Don't despair - just get creative with your older pieces

January 9, 2017

Outreach in practice: Constructive responses to 5 common obstacles

Struggling to keep your outreach email chain positive? Use these five tactics to overcome common objections...