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Chloe Shepherd
Chloe Shepherd

March 8, 2019

International Women’s Day 2019: This year it’s all about #BalanceforBetter

The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Content we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]

January 22, 2019

Melt digital breakfast: The digital marketing lessons we learnt last year

Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]

December 7, 2018

Digital PR Digest: Our highlights from CommsCon18

Whenever we can, we like to make some time to venture out of the office and see what’s going on out there. So a couple of us headed to Cision CommsCon 18 to see what the PR world at large had to say about the state of the industry, the key trends for the coming […]

August 1, 2018

Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast

Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]