August 1, 2018
Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast
Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]
June 20, 2018
Melt Copy Clinic: Why random commas don’t go before verbs
I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]
June 13, 2018
Melt Copy Clinic: Why you should use adjectives sparingly
Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Content editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]
May 10, 2018
The importance of content strategy in travel and tourism
Leading digital marketing agency Melt Content will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair. Melt Content will be building on the success […]
April 11, 2018
Outreach basics: 3 ways to use Twitter to build an outreach list
An outreach list is simply a list of websites you’d like to get coverage from and includes the names and contact details of relevant editors and journalists, as well as the kinds of stories they tend to cover. In addition to being a great resource for spotting trends, sharing content and engaging with various individuals […]
March 8, 2018
International Women’s Day 2018: This year it’s more important than ever to #PressforProgress
To mark International Women's Day 2018 we got an insight from the women of Melt and some of our clients to discuss what the day means to them and how we can #PressforProgress.
July 3, 2017
‘Untapped potential’: How to make your email marketing work harder
A poll at our Digital Breakfast suggested travel brands still aren't getting the best out of email. Here are some of the key points from our decks and the audience Q&A
June 23, 2017
SEO Basics: What is SSL and how does it affect SEO?
SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?
June 6, 2017
How to snoop on your competitors’ influencer campaigns
No idea what your competitors are doing for their influencer marketing campaigns? Start here.