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March 8, 2019

International Women’s Day 2019: This year it’s all about #BalanceforBetter

The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Content we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]

January 31, 2019

2018: The year of ‘fake influencers’

Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]

January 22, 2019

Melt digital breakfast: The digital marketing lessons we learnt last year

Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]

December 7, 2018

Digital PR Digest: Our highlights from CommsCon18

Whenever we can, we like to make some time to venture out of the office and see what’s going on out there. So a couple of us headed to Cision CommsCon 18 to see what the PR world at large had to say about the state of the industry, the key trends for the coming […]

August 1, 2018

Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast

Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]

June 20, 2018

Melt Copy Clinic: Why random commas don’t go before verbs

I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]

June 13, 2018

Melt Copy Clinic: Why you should use adjectives sparingly

Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Content editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]

May 10, 2018

The importance of content strategy in travel and tourism

Leading digital marketing agency Melt Content will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair. Melt Content will be building on the success […]

April 11, 2018

Outreach basics: 3 ways to use Twitter to build an outreach list

An outreach list is simply a list of websites you’d like to get coverage from and includes the names and contact details of relevant editors and journalists, as well as the kinds of stories they tend to cover. In addition to being a great resource for spotting trends, sharing content and engaging with various individuals […]

March 8, 2018

International Women’s Day 2018: This year it’s more important than ever to #PressforProgress

To mark International Women's Day 2018 we got an insight from the women of Melt and some of our clients to discuss what the day means to them and how we can #PressforProgress.