November 28, 2018 09.00 - 11.00
Fact from Fad: The travel industry’s key lessons for 2019
At this Digital Breakfast we’ll review the most important digital marketing lessons from the travel industry in 2018. Using examples from our own client work and the wider industry, we’ll examine and review:
• The changing nature of SEO
• The evolution of content
• The state of influencer marketing and digital PR
Join us to explore how these learnings and developments will shape our digital marketing activity in 2019, and how travel marketers can use them to inform their strategy for next year.
We’ll also dissect the changing relationship between travel brands and marketing agencies. Expect insights into what travel brands are asking for and why, as well as how internal challenges and changes are influencing digital marketing in the travel sector.
Finally, we’ll interrogate the most-talked-about marketing ‘trends’ for 2019, sorting the fact from the fad.
Brown's Hotel Albemarle Street W1S 4BP London United Kingdom