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Case Studies

Premier Inn: Brand awareness with influencer marketing

Influencer marketing, strategy, content and social media
Improving traffic acquisition, driving brand awareness

Increasing brand awareness using niche influencers across multiple passion points Return on investment: X14 Influencer YouTube views: 32,000+ Influencer collaborations: 6 Videos created: 3 Blog posts created: 6 In summer 2017 Premier Inn required its digital marketing channels to bolster a leaner above the line campaign and approached Melt to help support its ‘great place to start’ […]
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Orbitz: Coverage and awareness with creative content

Research, strategy, content, digital PR and outreach
Coverage and backlinks through data-driven stories

Improving organic traffic, driving brand awareness and strengthening topic authority Pieces of coverage: 32 Linking domains: 27 Estimated campaign reach, as reported by Coverage book: Coverage views: 271,000 Average domain authority: 72 Background Orbitz, part of the Expedia Group, had recently launched its car hire offering and required more inspirational content to support its commercial […]
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Netflights: Coverage and backlinks through data-driven stories

Research, strategy, content, digital PR and outreach
Improving organic traffic, driving brand awareness and strengthening topic authority

Boosting authority with data-backed creative and outreach Pieces of coverage: 70 Linking domains: 39 Lifetime estimated views: 2 million Netflights was evolving its website. And as part of that, Melt was responsible for delivering a strategy with three key aims: Strengthen the brand’s position as a specialist in flights Improve SEO performance during a time […]
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