Outreach and amplification
Essential to an end-to-end content marketing campaign.
Every content marketer is faced with two key questions when building a campaign: how to get it in front of people, and how to make sure they’re the right people. Our insight team combines content and search analysis with social listening to build up a comprehensive map of the people that matter, from broad interest groups to specific influencers. When it comes to reaching them, we can bring influencers into the creative process from day one, generating mutually beneficial campaigns with a ready-made and receptive audience. We also plan social media and direct contact activity to introduce content to journalists, bloggers and community figureheads, encouraging interactions, shares and backlinks.
Heading up our outreach team
Meghan Payne, Digital Marketing Executive: Meghan supports the outreach and amplification team in building and nurturing the strong relationships between Melt Content and our influencer network.
Bart Platts, Head of Strategy: Bart is an organic specialist with a strategic, goal-focused approach. Formerly senior European SEO manager at Lowcost Holidays, he has significant travel ecommerce experience, and coordinates all of Melt’s influencer outreach campaigns.