Melt Site Icons - Final

August 15, 2016

10 things you HAVE to know about your social media audience

STOP. Don't post anything on your brand's social channels until you have a clear picture of who you're talking to. Here are the fundamentals

August 15, 2016

5 brands that are nailing video content marketing

Great one-off clips and full-on strategic campaigns, from Android's furry friends to GoPro's sport partnerships

SEO

August 15, 2016

How to identify and clean up bad backlinks

Whether they're a legacy of old SEO activity or a targeted attack, bad backlinks can be disastrous. Here's how to clean up your backlink profile

August 15, 2016

How to find the right influencer for your content campaign

Developing an influencer marketing project? Look for a genuine fit, not just high follower counts. Here's how to get started

SEO

August 15, 2016

How to implement rich snippets (and why you should)

Get clearer, more transparent and more noticeable search listings by sign-posting rich content elements

August 15, 2016

How to tailor your writing to a target audience

Does everything you write end up sounding like you? Learn how to get started defining your audience, and how to make sure you're talking their language

August 12, 2016

Creating a company style guide: the 8 fundamentals you need to cover

Don't be daunted by writing a style guide - just get the essentials in place, then you can add to it over time. Here's how to get started

August 12, 2016

5 great sites for visual inspiration

Developing a visual marketing or design project? These inspiring sites feature new illustration talent, multi-disciplinary art projects and more...

November 18, 2015

Is your homepage copy the ‘weak first paragraph’?

Try cutting the first paragraph. If you’ve ever taken a creative writing or feature writing course, there’s a fair chance you came across that tip. It’s a popular heuristic for tightening up openings, based on the notion that writers instinctively circle a bit before really sinking their teeth into a topic. Here’s an example (fake […]

November 4, 2015

More pictures, less creativity: travel’s addiction to photography

I have a hobby horse that I occasionally ride around the office. It’s this: creatively, the travel industry has got stuck on a very literal kind of photography.