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September 1, 2016

Content Marketing Framework

We've recorded a walk-through guide to our Content Marketing Framework, covering the processes, stages and tools you need to deploy successful campaigns.

The guide is based on a presentation given by Melt Content chief commercial officer Helene Hall at BrightonSEO. Central to the framework is the idea that great content marketing starts with Motivation – a combination of core business values and a specific business goal.

Here you can watch our Content Marketing Framework guide and download a copy of our CMF wheel.

For more on the framework, check out Helene’s full deck from BrightonSEO, and simplified infographic that shows the flow from Motivation to strategy to campaign deployment.

You can now download our user guide, which expands on how to use the framework and various tools that will help you on your way to creating your content marketing strategy.

 

Content Marketing Framework Wheel

A downloadable of our Content Marketing Framework

Content Marketing Wheel

Content Marketing Wheel

Our graphic sets out the key stages of the CMF process, split into five phases

Content-Marketing-Wheel-Melt-Content.pdf

Please enter your name and email to recieve a download link

Content Marketing Framework User's Guide

Content Marketing Framework User's Guide

Our free ebook takes you through the CMF step by step, using practical examples to bring it to life

Content_Marketing_Framework_User_Guide_Sep16.pdf

Please enter your name and email to recieve a download link

If you would like to know more about our content strategy advice or have any questions about our Content Marketing Framework, please get in touch.

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One response to “Content Marketing Framework”

  1. Helene Hall Helene Hall says:

    I hope you find the Content Marketing Framework valuable! Any questions please give us a shout or leave us a message as we will be collating questions and queries relating to the CMF and holding a live Q&A session in the near future! If you want to make sure you don’t miss the session, sign up on our Event’s page under – Live CMF Q&A.

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