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SEO

June 23, 2017

SEO Basics: What is SSL and how does it affect SEO?

SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?

SEO

June 1, 2017

3 myths about backlink profiles

It's time to ditch these common misconceptions about brand terms, negative SEO and proprietary metrics

SEO

May 11, 2017

SEO Basics: What is Schema?

It takes some setting up, but Schema mark-up can boost both ranking and click-throughs. Here's the lowdown

May 11, 2017

How to build organic links through influencer campaigns

Don't let PR or social goals dominate the conversation - influencer projects are a great opportunity for SEO teams too

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how

SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.

SEO

September 9, 2016

7 of the best free backlink checkers

Looking for budget-friendly insights into your backlink profile? Mix up reports from these seven quality free tools.

SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.

SEO

September 1, 2016

How page speed affects your search ranking

It really does! Here’s the lowdown on what slow pages can do to your site’s search visibility.

August 22, 2016

From machine translation to transcreation: a guide to multilingual content models

Confused by the choice between translation, localisation and transcreation? Here's what the three terms mean.