September 11, 2016
Penguin essentials: What you need to know about Google’s Penguin update
Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
September 6, 2016
Panda essentials: What you need to know about Google’s Panda update
Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.
August 22, 2016
From machine translation to transcreation: a guide to multilingual content models
Confused by the choice between translation, localisation and transcreation? Here's what the three terms mean.
April 13, 2016
How to implement rich snippets (and why you should)
Get clearer, more transparent and more noticeable search listings by sign-posting rich content elements
April 20, 2015
Google offers insights into improving search performance
We had the pleasure of sponsoring the Travel Weekly Business Breakfast at Google campus last Thursday, for which the theme was ‘Talk to Google’. In preparation for hosting the event I asked a few clients what question would they ask Google about Travel if they had the chance. The usual questions came back to me: […]