Melt Site Icons - Final

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how

SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.

SEO

September 9, 2016

7 of the best free backlink checkers

Looking for budget-friendly insights into your backlink profile? Mix up reports from these seven quality free tools.

SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.

SEO

September 1, 2016

How page speed affects your search ranking

It really does! Here’s the lowdown on what slow pages can do to your site’s search visibility.

August 22, 2016

From machine translation to transcreation: a guide to multilingual content models

Confused by the choice between translation, localisation and transcreation? Here's what the three terms mean.

SEO

July 19, 2016

5 easy ways to improve your page speed

Slow pages don't just frustrate users - they could hurt your search ranking too. Try these tweaks to get them loading faster

SEO

June 15, 2016

How to identify and clean up bad backlinks

Whether they're a legacy of old SEO activity or a targeted attack, bad backlinks can be disastrous. Here's how to clean up your backlink profile

SEO

April 13, 2016

How to implement rich snippets (and why you should)

Get clearer, more transparent and more noticeable search listings by sign-posting rich content elements

SEO

April 20, 2015

Google offers insights into improving search performance

We had the pleasure of sponsoring the Travel Weekly Business Breakfast at Google campus last Thursday, for which the theme was ‘Talk to Google’. In preparation for hosting the event I asked a few clients what question would they ask Google about Travel if they had the chance. The usual questions came back to me: […]