Melt Site Icons - Final

June 6, 2017

How to snoop on your competitors’ influencer campaigns

No idea what your competitors are doing for their influencer marketing campaigns? Start here.

May 25, 2017

Key metrics for influencer marketing projects

What are the benefits of influencer marketing campaigns, and what metrics should you track to measure success?

May 17, 2017

5 takeaways from our ‘brands and influencers’ panel

Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides

May 15, 2017

How to win organic links by revitalising old assets

You want to build new links, but you don't have the resources to create new assets. Don't despair - just get creative with your older pieces

May 11, 2017

How to build organic links through influencer campaigns

Don't let PR or social goals dominate the conversation - influencer projects are a great opportunity for SEO teams too

January 9, 2017

Outreach in practice: Constructive responses to 5 common obstacles

Struggling to keep your outreach email chain positive? Use these five tactics to overcome common objections...

November 11, 2016

When does outreach start? A content marketer’s guide to who, when and how

Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot

June 1, 2016

How to find the right influencer for your content campaign

Developing an influencer marketing project? Look for a genuine fit, not just high follower counts. Here's how to get started