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November 2, 2016

Marketing Funnel Toolkit, Part One: Introducing ToFu, MoFu and BoFu

In the first of a four-part series, we introduce you to the core sections of the marketing funnel, and start to look at how content creators and planners should approach them.

November 2, 2016

Marketing Funnel Toolkit, Part Two: Strategies for ToFu content

In the second of a four-part series, we take a closer look at how to craft content for the top of the marketing funnel. It’s all about grabbing attention…

November 2, 2016

Marketing Funnel Toolkit, Part Three: Strategies for MoFu content

In the third of a four-part series, we examine the oft-overlooking middle of the marketing funnel, where depth, credibility and information are key.

November 2, 2016

Marketing Funnel Toolkit, Part Four: Strategies for BoFu content

In the final part of our four-part series, we look at creating content for the bottom of the marketing funnel. What kind of activity will help secure that conversion?

October 4, 2016

Inbound Marketing 101: What, why and how

Highly relevant, non-interruptive marketing designed to deliver qualified leads. Sound good? Here’s a primer…

September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.