Melt Site Icons - Final

June 20, 2018

Melt Copy Clinic: Why random commas don’t go before verbs

I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]

June 13, 2018

Melt Copy Clinic: Why you should use adjectives sparingly

Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Content editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]

May 10, 2018

The importance of content strategy in travel and tourism

Leading digital marketing agency Melt Content will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair. Melt Content will be building on the success […]

March 8, 2018

International Women’s Day 2018: This year it’s more important than ever to #PressforProgress

To mark International Women's Day 2018 we got an insight from the women of Melt and some of our clients to discuss what the day means to them and how we can #PressforProgress.

July 3, 2017

‘Untapped potential’: How to make your email marketing work harder

A poll at our Digital Breakfast suggested travel brands still aren't getting the best out of email. Here are some of the key points from our decks and the audience Q&A

May 12, 2017

Email Marketing Framework

Designed as part of Melt and Revinate’s Guide to Email Marketing ebook, the new framework acts as a roadmap for planning and executing data-led email marketing campaigns in the hospitality sector. Like the CMF, it begins with Motivation – a combination of business and customer goals – then dives straight into available data segments to help you understand […]

May 12, 2017

Simple techniques to help you cut word count

Shorter is better - here's how to cut the bloat.

May 10, 2017

How to do email like a content marketer

Back in 2016 we released a content marketing framework that explicitly puts data and analysis at the start of the process. And that’s still very much how we work – we’ll analyse a range of sources right at the start of a project, usually before channel decisions have even entered the picture. So when hotel management […]

May 9, 2017

Here’s what writers really think about your rubbish brief

We asked professional writers to share their briefing woes - and we got tales of missing detail, unrealistic demands and catastrophically hung-over editors

December 19, 2016

What do I need to get started with video?

When it comes to video content, the statistics speak for themselves. Find out more about what you need to get started with making your own video content.