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April 11, 2014

Is native advertising bad for bloggers?

Native advertising is nothing new, but it is getting ever more topical in the digital marketing space as brands look to new and better ways of gaining brand and content exposure and engagement. Without going into the definition, native advertising is often broken out into three key areas: In feed social ads – e.g. the […]

December 23, 2013

The Frequency Trap: Why the most prolific travel bloggers need to refocus

White Paper Series: The Frequency Trap Why the most prolific travel bloggers need to refocus * “While I was gone, my blog didn’t explode. My readers didn’t all hit unsubscribe. The world didn’t end.” Matthew Kepnes, Nomadicmatt.com “There really is no ideal length, but there is an ideal question: “Should this page exist?”” Grant Simmons, […]