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June 1, 2017

3 myths about backlink profiles

It's time to ditch these common misconceptions about brand terms, negative SEO and proprietary metrics

May 12, 2017

Email Marketing Framework

Designed as part of Melt and Revinate’s Guide to Email Marketing ebook, the new framework acts as a roadmap for planning and executing data-led email marketing campaigns in the hospitality sector. Like the CMF, it begins with Motivation – a combination of business and customer goals – then dives straight into available data segments to help you understand […]

May 10, 2017

How to do email like a content marketer

Back in 2016 we released a content marketing framework that explicitly puts data and analysis at the start of the process. And that’s still very much how we work – we’ll analyse a range of sources right at the start of a project, usually before channel decisions have even entered the picture. So when hotel management […]

December 19, 2016

What do I need to get started with video?

When it comes to video content, the statistics speak for themselves. Find out more about what you need to get started with making your own video content.

November 21, 2016

Tips for writing translation-friendly content

There are a few things to bear in mind when producing international content for translation. Here’s a list of our top tips.

November 11, 2016

When does outreach start? A content marketer’s guide to who, when and how

Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot

November 2, 2016

Marketing Funnel Toolkit, Part One: Introducing ToFu, MoFu and BoFu

In the first of a four-part series, we introduce you to the core sections of the marketing funnel, and start to look at how content creators and planners should approach them.

November 2, 2016

Marketing Funnel Toolkit, Part Two: Strategies for ToFu content

In the second of a four-part series, we take a closer look at how to craft content for the top of the marketing funnel. It’s all about grabbing attention…

November 2, 2016

Marketing Funnel Toolkit, Part Three: Strategies for MoFu content

In the third of a four-part series, we examine the oft-overlooking middle of the marketing funnel, where depth, credibility and information are key.

November 2, 2016

Marketing Funnel Toolkit, Part Four: Strategies for BoFu content

In the final part of our four-part series, we look at creating content for the bottom of the marketing funnel. What kind of activity will help secure that conversion?