Melt Site Icons - Final

May 10, 2018

The importance of content strategy in travel and tourism

Leading digital marketing agency Melt Content will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair. Melt Content will be building on the success […]

April 11, 2018

Outreach basics: 3 ways to use Twitter to build an outreach list

An outreach list is simply a list of websites you’d like to get coverage from and includes the names and contact details of relevant editors and journalists, as well as the kinds of stories they tend to cover. In addition to being a great resource for spotting trends, sharing content and engaging with various individuals […]

March 8, 2018

International Women’s Day 2018: This year it’s more important than ever to #PressforProgress

To mark International Women's Day 2018 we got an insight from the women of Melt and some of our clients to discuss what the day means to them and how we can #PressforProgress.

July 3, 2017

‘Untapped potential’: How to make your email marketing work harder

A poll at our Digital Breakfast suggested travel brands still aren't getting the best out of email. Here are some of the key points from our decks and the audience Q&A

SEO

June 23, 2017

SEO Basics: What is SSL and how does it affect SEO?

SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?

June 6, 2017

How to snoop on your competitors’ influencer campaigns

No idea what your competitors are doing for their influencer marketing campaigns? Start here.

SEO

June 1, 2017

3 myths about backlink profiles

It's time to ditch these common misconceptions about brand terms, negative SEO and proprietary metrics

May 25, 2017

Key metrics for influencer marketing projects

What are the benefits of influencer marketing campaigns, and what metrics should you track to measure success?

May 17, 2017

5 takeaways from our ‘brands and influencers’ panel

Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides

May 15, 2017

How to win organic links by revitalising old assets

You want to build new links, but you don't have the resources to create new assets. Don't despair - just get creative with your older pieces