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January 9, 2017

Outreach in practice: Constructive responses to 5 common obstacles

Struggling to keep your outreach email chain positive? Use these five tactics to overcome common objections...

December 19, 2016

What do I need to get started with video?

When it comes to video content, the statistics speak for themselves. Find out more about what you need to get started with making your own video content.

November 21, 2016

Tips for writing translation-friendly content

There are a few things to bear in mind when producing international content for translation. Here’s a list of our top tips.

November 11, 2016

When does outreach start? A content marketer’s guide to who, when and how

Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot

November 2, 2016

Marketing Funnel Toolkit, Part One: Introducing ToFu, MoFu and BoFu

In the first of a four-part series, we introduce you to the core sections of the marketing funnel, and start to look at how content creators and planners should approach them.

November 2, 2016

Marketing Funnel Toolkit, Part Two: Strategies for ToFu content

In the second of a four-part series, we take a closer look at how to craft content for the top of the marketing funnel. It’s all about grabbing attention…

November 2, 2016

Marketing Funnel Toolkit, Part Three: Strategies for MoFu content

In the third of a four-part series, we examine the oft-overlooking middle of the marketing funnel, where depth, credibility and information are key.

November 2, 2016

Marketing Funnel Toolkit, Part Four: Strategies for BoFu content

In the final part of our four-part series, we look at creating content for the bottom of the marketing funnel. What kind of activity will help secure that conversion?

October 26, 2016

Bigger and better: How to maintain quality on high-volume writing projects

When landing page requirements run into the thousands, standards don’t have to dip. Here’s how to get the balance right.

October 4, 2016

Inbound Marketing 101: What, why and how

Highly relevant, non-interruptive marketing designed to deliver qualified leads. Sound good? Here’s a primer…