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SEO

June 23, 2017

SEO Basics: What is SSL and how does it affect SEO?

SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?

June 6, 2017

How to snoop on your competitors’ influencer campaigns

No idea what your competitors are doing for their influencer marketing campaigns? Start here.

SEO

June 1, 2017

3 myths about backlink profiles

It's time to ditch these common misconceptions about brand terms, negative SEO and proprietary metrics

May 25, 2017

Key metrics for influencer marketing projects

What are the benefits of influencer marketing campaigns, and what metrics should you track to measure success?

May 17, 2017

5 takeaways from our ‘brands and influencers’ panel

Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides

May 15, 2017

How to win organic links by revitalising old assets

You want to build new links, but you don't have the resources to create new assets. Don't despair - just get creative with your older pieces

May 12, 2017

Email Marketing Framework

Designed as part of Melt and Revinate’s Guide to Email Marketing ebook, the new framework acts as a roadmap for planning and executing data-led email marketing campaigns in the hospitality sector. Like the CMF, it begins with Motivation – a combination of business and customer goals – then dives straight into available data segments to help you understand […]

May 12, 2017

Simple techniques to help you cut word count

Shorter is better - here's how to cut the bloat.

SEO

May 11, 2017

SEO Basics: What is Schema?

It takes some setting up, but Schema mark-up can boost both ranking and click-throughs. Here's the lowdown

May 11, 2017

How to build organic links through influencer campaigns

Don't let PR or social goals dominate the conversation - influencer projects are a great opportunity for SEO teams too