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June 29, 2017 : 09.00 - 11.00

Essential guide to Email Marketing

Every couple of years marketing pundits declare that email is dead, then that it is alive and kicking again. We’re drawing a line under the debate: email marketing is here to stay and it should be a core part of your marketing strategy. Why? Email marketing generates conversions and is one of the cheapest ways to reach qualified customers. In fact, it can deliver big return on a little investment – figures from the Direct Marketing Association (DMA) give a current average of 3,800%.

However, as with any marketing activity, you can’t just hit and hope. The key to success is a well-developed strategy, derived from solid data and insights. During this event we’ll cover the following topics:

  • Creating a successful strategy
  • The importance of data
  • Setting goals
  • The five pillars of email marketing
  • Why and when to email
  • How to write great emails
  • Tracking and measurement

The event will help you maximise revenue and increase reader satisfaction though email marketing. Using the principles of our Email Marketing Framework we’ll focus on practical, easy-to-implement steps to help you get the most out of email activities.

Register your interest now or contact sarah@meltcontent.com to confirm your attendance.

Mandarin Oriental London UK