Melt Site Icons - Final

May 30, 2018 | 12.45 - 17.30

Content Strategy Masterclass

About this event: 

Want to know for yourself what it takes to nail a content strategy? Looking for expert insights on travel publishing trends? How about an update on search in travel straight from Google’s Senior Industry Head?

Join us on Wednesday 30th May for content strategy masterclass aimed at marketers across the travel industry. It’s our first half-day conference, and will build on the success of our Digital Breakfast events to bring together travel executives with an interest in digital marketing, SEO and content.

Conference sessions will focus on current content strategy best practice, planning and delivering great content, working with influencers, and navigating a changing social media landscape. As well as Melt’s senior team, you’ll hear speakers from Google, Red Carnation Hotels and Quidco, with more to be confirmed – and the afternoon will finish with a panel discussion and a drinks reception. So join us to catch up with industry peers and get new digital marketing insights in a relaxed, engaging environment.

Agenda: 

12.45 Arrival
13.00 Welcome

Dan Hart, Melt Content

13.05 Keeping motivation and data at the core

Helene Hall, Melt Content

13.20 Things, not strings – how search engines and social networks match content to user intent

Michael Curtis, Melt Content

13.40 From concept to publication, how a quality and effective piece of content is made

Narinder Purba, Melt Content

14.00 Storytelling through video content

Suzie Thompson, Red Carnation Hotels

14.20 Scaling through publishing
14.40 Q&A
14.55 Break
15.25 Google: Travel industry update

Ruairidh Roberts, Google

15.45 Why brands need to become storytellers on social media

Desiree Banugo, Melt Content

16.05 What are the travel publishers publishing? Identifying trends to sharpen your digital PR

Lewis White, Melt Content

16.25 Panel: How to get the most ROI from your content campaign

Ruairidh Roberts (Google), Suzie Thompson (Red Carnation Hotels) and Astrid Kroczek (Quidco)

17.00 Q&A
17.20 Closing remarks
17.30 Drinks reception


Speakers: 

Ruairidh Roberts, Senior Industry Head, Google

Suzie Thompson, VP Marketing, Red Carnation Hotels

Astrid Kroczek, Senior SEO Manager, Quidco

MC Content Strategy Masterclass guest speakers

Helene Hall, Chief Operating Officer, Melt Content 

Michael Curtis, Head of SEO, Melt Content

Narinder Purba, Managing Editor, Melt Content

Desiree Banugo, Social Media Specialist, Melt Content

Lewis White, Senior Search Strategist, Melt Content

Melt Content Masterclass

Dan Hart, CEO, Melt Content

Charlotte Lamp-Davies, Masterclass Facilitator, Melt Content 

Sarah Campbell, Business Development, Melt Content 

Melt Content Masterclass MC team

Reserve your tickets now, with a discount for everyone after your first delegate:

Please select number of tickets

Please note: you do not need a PayPal account to purchase tickets

Brown's Hotel Dover Street Mayfair W1S 4BP London United Kingdom