March 24, 2017 : 08:30 - 10.30
Content Marketing & How To Get ROI
If your business hasn’t already adopted a content marketing strategy then now’s the time to start. Content marketing can be much cheaper than traditional methods and produce three times as many leads. But creating a multi-channel content marketing strategy that really works takes time, effort and a structured approach.
From SEO and content to social media and outreach, each aspect of content marketing requires targeted research, creation and execution. Join us to take the mystery out of the what, why and how of content marketing.
In this event, we’ll explore:
- What is content marketing?
- How content marketing fits into your marketing strategy
- How to achieve ROI
- Choosing the right media and platforms
- Content marketing success stories
We’ll also talk you through our Content Marketing Framework, which guides you through the process of creating a well-defined, successful marketing strategy. Starting with motivation, we’ll take you through the stages of research and data, strategy, content and outreach.
“Just wanted to pass along my thanks to the group for the invitation this morning, was a great session”
Heather Smith, Head of Marketing – Open Destinations
“Thank you so much for the great welcome and inviting us along. It was lovely to meet everyone and get a taster of everything that we need to consider as we update and make the most of our online presence”
Jay Munro-Michell, Head of Commercial Development – ETOA
“I really enjoyed the event and it helped me learn about what the priorities should be with Content/SEO”
Pej Modjarrad, Senior Marketing Executive – Saga
“Thanks very much for hosting today’s event. We found it very interesting and useful”
Gerrohn Michalitsianos, Content Strategist – Stagecoach
“Thank you, I have really enjoyed the event. Please sign me up for the one in May”
Katia Novitskaya, Marketing Manager – ETOA
“Thanks for the invite, it was a really informative morning”
Chris Wright, Managing Director – Sunvil
“Thanks for a great breakfast briefing”
Vicki Sanders, Director of Travel – News UK
“It was a fab session”
Gail Kenny, Manging Director – Gail Kenny Recruitment
Metal Box Factory 30 Great Guildford Street SE1 0HS London